Designing products for the long run — on screens and on trails

| One

gluten — a mixture of two proteins present in cereal grains, especially wheat, which is responsible for the elastic texture of dough.

| Two

grit — courage and resolve; strength of character.

| Three

flamboyant-(of a person or their behaviour) tending to attract attention because of their exuberance, confidence, and stylishness.

| Four

sermon — a talk on a religious or moral subject, especially one given during a church service and based on a passage from the Bible.

| Five

boniface– the proprietor of a hotel, nightclub, or restaurant.

| Six

feminism — the advocacy of women’s rights on the ground of the equality of the sexes.

| Seven

placate – make (someone) less angry or hostile.

| Eight

pilates — a system of exercises using special apparatus, designed to improve physical strength, flexibility, and posture, and enhance mental awareness.

| Nine

omnibus – a single edition of two or more consecutive television or radio programmes previously broadcast separately.

| Ten

glib — (of words or a speaker) fluent but insincere and shallow.

| Eleven

excoriate – criticize (someone) severely.

| Twelve

sporadic — occurring at irregular intervals or only in a few places; scattered or isolated.

| Thirteen

debilitate — to impair the strength of.

| Fourteen

acrimony — bitterness or ill feeling.

| Fifteen

depose — remove from office suddenly and forcefully.

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