Prathima's Miles & Milestones

•

Designing products for the long run — on screens and on trails

Building a Product over Whatsapp or any other platform in India

Because Whatsapp has amassed the reach of 400M users in India supporting 10 indian languages.
Indian users on Whatsapp have been dominating since the beginning compared to the 1.5B active world-wide users of whatsapp.
Whatsapp has a DAU of 1B — With such a huge active user base, I will definitely consider launching my product build on Whatsapp as my product segment which definitely intersects.
Whatsapp Payments, though they are late in this space, have been used prominently which will help my business easily.
On average, Whatsapp has been banning 2M fake accounts monthly. This increases the trust in the audience and my product as well.
Additional features like Whatsapp voice, video calls, status, session lengths show how active the business accounts of my Product build on this platform.

Because the downtime of Whatsapp can easily affect my product if I am building on it.
There have been security issues with Whatsapp earlier. A fraction of my users may not be comfortable sharing their personal information on Whatsapp.
Whatsapp has been buggy. There have been reports in the past of messages being deleted on their own. This might lead to misunderstandings when I’m conversing with a customer using my product.
Whatsapp is also experimenting with newer features which are resulting in mixed reactions with the audience. Eg: Privacy issues, Less editing features & I shared it directly with the group by mistake.