Why does a certain niche audience choose Luxury products?
- Craftsmanship,
- Material,
- Artistic Design,
- A powerful brand story,
- Beyond the extraordinary,
- High-end experience,
- Sophisticated audience,
- Status symbol,
- Creative expression,
- Heritage,
- Exclusivity,
- Comfort,
- Elegance,
- Detailing, and many more personal or emotional reasons.
Target audience
- Rich & affluent college students & faculties
- Filter people based on their job titles. Eg: CXOs
- Email + SEO — Untapped Goldmine
- Marketing content. Eg: Diamonds are a girl’s best friend
- Aspirational content. Eg: I will work hard to drive a Porshe one day
- Status symbol. Eg: I wear Gucci, Prada, or Versace usually, but it is definitely Sabhyasachi on my wedding day.
- Collection & re-selling as vintage products in the future. Eg: I own a pair of Jordans in red.
- Good cause. Eg: Vegan Designer handbags
- Fragrances. Eg: Do I smell Hermès?
Marketing strategies for luxury products
- Most pinned images on Pinterest
- Bucketlist of people with a subconscious image
- The thrill of user experience is narrated enchantingly that temps the rest of the audience to invest in it
- Unique style, design, & functionality
- Obsession expression among people
- Live life on your own terms expression
- Untapped niche to be serviced
- Customer reviews lead to the market sales
- An elite group of family audience
- Long-lasting products, Stand-apart, Loyal consumers
Prathima's Miles & Milestones 
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