Prathima's Miles & Milestones

What is your favourite — Mobile app/Website/Physical product/Company product?

• What problem does this solve?
• What makes it neat?
• How’s it better than the alternatives?
• How would you improve it?
• Why do you love it?
• Who are the users?
• Why do they love it?
• What problems do they have?
• Which of the problem would you like to tackle first?
• How would you solve this problem in the app?
• Who are their competitors?
• What are the alternative product/solutions?
• What issues do the alternative solutions have?
• What are the key results you want to accomplish?
• What are success metrics and how would you tie it back to a feature?
• How will you iterate?

And, the list is endless. Here are some of my answers.

My favorite product is Evernote.

What is Evernote?

• It is a cross-platform note-taking utility to take notes in a variety of formats including text, photos, audio, video, sketches and etc. It helps me to keep organized in today’s hectic life.

What is the goal of the Product?

• To be the best note-taking app supporting various formats.

What is the problem faced by current users? How is it resolved by Evernote?

• The problem faced by users is there need to use various app to save notes of different format. 
  Eg: A screenshot lies in the gallery and not my notes, a voice note in a different folder. an attachment in the Gmail app, text notes on the Note app.
• It is been addressed by supporting all formats in one single app with add-ons features like reminder, web clipper, and so on.

Can you do a competitor evaluation in this domain?

• Trello, Asana, Meistertask, Jira — all have tried to solve the problems in their unique way and also the purpose of note-taking being different in their scenarios.

What are your favorite features that you extensively use?

• Evernote templates for habits, work, school, money-saving, gifting, etc.
• Search feature which searches among my hand-written notes, pdfs. OCR game is pretty strong.
• Search based on location and date created is super awesome.
• Web clipper which saves a particular URL, paragraph is good.

What would you like to improve?

• It lacks a default naming convention of new notes. I usually have a bunch of untitled notes in a day!
• Ability to use color labels.
• Linking between the Notes.
• Ability to export notes as plain text
• Ability to set repeat reminders at set intervals.
• No gallery for images
• No Project management solution for free users
• Pricing structure

Name a feature change added/dropped recently.

• Dark mode, Collect photos!
• Evernote spaces — Slack-like interface. Spaces don’t allow users to comment on notes.
• No two people can edit a document simultaneously.
• There’s no history — No way to see who edited what!
• Not integrated with work chat.
• Plenty of integrations like Slack, Drive, Outlook is only for Business plans.
• The free plan restricts — 3 devices & 60MB only.
• Pricing is costly $100 a year when notion, Trello, One Note has so much more on a free plan.