Prathima's Miles & Milestones

Uber

• Numbers of rides cancelled by the driver.

Cure.fit

• Number of drop-offs in the last 10 minutes & unused.
• Sum of Fitcash amount expired for users.

Google Pay

• Number of installs + Add your bank account leading to failure/drop-off.

Google Maps

• How many users are re-routed because they don’t know whether to take the fly-over or the underpass?

LinkedIn

• LinkedIn users who upgrade to freemium more than 2 times for jobs v/s freemium for Lynda courses.
• Request a recommendation from a colleague who works with you at the current organization as well as one of the previous organisations.

Pocket

• Untapped/unread links on ‘My lists’ in the Home page.

Whatsapp

• Entered text yet hasn’t initiated the ‘Send’ button.

Slack

• Number of users whose Slackbot/You space is unused.

Netflix

• When you pause and leave content (and if you ever come back)
• When the user pause, rewind, or fast forward
• Zip code of the location you watch

Google Podcast

• Number of downloaded podcasts never played.

Website

• Unsubscribe event

e-commerce app/site

• Return/Refund event

Streaming service

• Video buffering

General ones

• Account Deletion event
• Complaints page view
• Cookie opt-out button event (no solution here, but it can be tied to lower traffic or lower, positive, conversions)
• Comment events on community help forum
• Sitemap link clicks (why couldn’t the user find the right page without using the sitemap?)

Connecting the dots:

• Why doesn’t Dunzo have a logout CTA?
• Why doesn’t CRED allow me to delete a debit/credit card?
• Why is that there is no Search option among 100’s of CRED rewards?

If you have come across any such interesting points to discuss, please do leave a comment on the details. The post will up updated 🙂