Prathima's Miles & Milestones

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Designing products for the long run — on screens and on trails

Mandatory checklist on an eCommerce Product page

  1. Star ratings
  2. Quality images
  3. Breathable white space
  4. The “Gift-this” option is endearing
  5. Reviews should be easily accessible
  6. “Subscribe and save” is a great add-on
  7. Bring in positive enforcement with phrases
  8. “Deal of the day” like Amazon is good to have
  9. Light + Dark theme helps, but is not mandatory
  10. Referral-based offers do bring in new consumers
  11. A radio button to preview the prices for combo offers helps
  12. “Cruelty-free”, “No harsh chemicals”, “Shelf-life” & other USPs can be added via icons to grab users’ attention.
  13. “Buy again” in the Orders section is an easy task for more sales
  14. “Pick up where you left off” for the browsed but not purchased items are a boon
  15. Add gamification wherever the loading of the products can cause a delay in tier 2 and tier 3 cities.
  16. Recognize the returning users/repetitive users with login + offer selective discounts
  17. Quality images + clean & less cluttered content to the point
  18. Use the information ‘i’ on mouse-hover to educate the newbies
  19. White backgrounds, grays, and subtle hints of muted color draw the eye to the product images
  20. Add a cause that you genuinely claim to — “Every product purchased removes 1 pound of trash”.
  21. Affiliate marketing, campaigns, ads, and influencer marketing cannot be underestimated for seasoned products
  22. CTA should be a catchy phrase rather than the old-school “Buy me”. Example: Try the product shade for your new makeover
  23. A timer-elapsing for offers catches the attention.
  24. Email marketing for repeat customers
  25. Subscription-based marketing is the gold mine for certain ailments and regularly used products.
  26. Monitor the drop-off & the reason after the user lands on the products page.
  27. Allow discounts on the products already in the cart after 24hrs with push notifications & email triggers.
  28. Use the human psychology that if a user purchases product A then he’ll definitely buy Product B & showcase the same before he leaves.
  29. Do not be afraid to make light of their product, as is evidenced by the “How it Works” video.
  30. “100% cash back” if no results with zero questions asked is a promise.
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