Prathima's Miles & Milestones

Engagement & Retention aspects

FFreedom is for the noble cause serving the farmers who are the backbone of the country forming the majority of tier 2 & tier 3 audiences. The only content app with farming as one of the major topics.

In fact, the only productive & educative content app with all the right facts to go viral & creating a positive influence in society.

It is also helping 94,81,625+ people across age groups to achieve Financial Freedom via courses on mutual funds, stock markets, health & wellness, cloud kitchen setup guidance, loans, etc & various famous financial topics to gain financial freedom for any individual creating micro-entrepreneurs for the country.

It is a vernacular app supporting every piece of content in 6 languages aiming to create up to 37 individual Goals, 965+ Courses, and 11507 Video Sessions via community building on the app as well as on Telegram.

FEATURE ENHANCEMENTS FOR USER ENGAGEMENT

1. Personalisation | ‘Recently watched’, ‘paused’ courses section on Home screen + once notified can help the audience to resume towards course completion. Personalizing the content experience for users can increase retention by providing users with content that is relevant to their interests and preferences. Eg: Gaming apps
2. Categories | Visually differentiate between short & long-term courses. Eg: Spotify mood-based songs
3. Daily Streak | A 7 or 30-day streak can be introduced for byte-sized content like the Course of the day section, and 5-minutes wisdom in every subscribed category can be introduced forming the reward for everyday login.
4. Gamification | Incorporating elements of game design, such as points, badges, and leaderboards, can increase engagement by creating a sense of competition and progress.
5. Accountability partner | Provision of adding a friend for social feature + accountability of course completion can aid the drop-off in various funnels. Being notified about friends’ progress + moving to higher spots on data consumption of the app is a top-tier compliment.
6. In-app/Virtual currency | For daily streak rewards like coins or virtual currency can be introduced in the platform leading to the purchase of certain courses for amassing a certain amount of coins.
7. Weekly/Monthly Leaderboard | Highest course completion rewards, success stories (most recent), and session time spent on the app to be distinguished on top.
8. Referral | ‘Share’ a course feature with a pre-input referral code can help in user acquisition from the loyal userbase of power users.
9. Social | Incorporating social features such as commenting, sharing, and following other users can increase engagement by fostering a sense of community within the app.
10. Push notifications | Sending push notifications to users about new content or updates can increase engagement by keeping users informed and reminding them to open the app.
11. Real-time alerts and notifications | Sending real-time alerts and notifications about weather conditions, pest and disease outbreaks, or other relevant information by providing users with timely and valuable information that they can use in their farming practices.
12. Gift-a-course | Pay for a course & share the invite with a friend to upskill.
13. Subscription | 7-day free access for content, limited access, Spotify-like subscription on multiple devices for a farming family can be a great use-case.
14. Recommendation | Build an engine based on the recent search and relevant completed courses for cross-selling within the app. This can include recommending content based on user preferences, browsing history, and engagement patterns.
15. Elevate userbase | Promote paid users with success stories to create courses to entice the audience of the respective domain.
16. Interactivity | Incorporating interactive elements such as quizzes, polls, and user-generated content can increase engagement by encouraging users to participate in the app experience actively.
17. Practical tips and tutorials | Providing practical tips and tutorials on farming techniques, crop management, and other relevant topics can increase engagement by providing users with valuable information that they can apply to their own farming practices.
18. Seasonal content | Creating and publishing content that is relevant to the current season and farming activities can increase engagement by providing users with information that is timely and relevant to their needs.
19. In-app challenges and competitions | Incorporating in-app challenges and competitions can increase engagement by creating a sense of competition and encouraging users to share their own farming experiences and achievements.
20. Integration with local weather and weather forecast | Incorporating information and alerts about local weather and weather forecast can increase engagement by providing users with valuable information that they can use in their farming activities.
21. Virtual tours | Incorporating virtual tours of different farms, crops, and agricultural practices can increase engagement by providing users with an immersive and interactive experience.
22. In-app customer support | Incorporating in-app customer support can increase engagement by providing users with a convenient and efficient way to get help with using the app or solving any problems they encounter in a particular course or career/business counselling for choosing the right course.
23. Offering in-app farming tools and calculators | Offering in-app farming tools and calculators such as crop yield estimators, fertilizer calculators, and irrigation schedulers can increase engagement by providing users with a convenient and efficient way to manage their farming practices.
24. Search | Voice search can be introduced for the non-tech savvy audience with the most recently searched item. Optimizing the app’s content for search engines can increase engagement by making it more discoverable to new users.
25. Location-based | Connect to other users in the same locality for a brainstorming session, business partners, sales, etc forms a strong networking community via word-of-mouth marketing.
26. Leveraging Influencers | Affiliates & partnerships can easily monetise courses faster. Leveraging influencers within the app creates a sense of credibility and trust. 
    Eg: Suggestions for fertilizers, soil testing, pesticides, regular issues encountered, etc.
27. Education to eliminate corruption | Lawyers’ services for clear titles of property titles, Khata, Income tax, Notary services, and Government services like the services offered by Karnataka One (formerly Bangalore one) course can be introduced serving as a Search engine here.
28. A/B testing | Internation content on various hacks on farming, pioneer to become a Udemy of tier-2, tier 3 cities marketing via word of mouth.

FEATURE ENHANCEMENTS FOR USER RETENTION

1. Offline access | Allowing users to access the app’s content offline can increase retention by making it possible for users to access the app’s content even when they don’t have an internet connection. Eg: Youtube Offline.
2. Incorporating local agricultural events and fairs | Incorporating local agricultural events and fairs can increase retention by providing users with information about upcoming events and opportunities to connect with other farmers and experts in their region. Eg: Krishi Mela with Hopcoms in Bangalore, Horticulture fairs etc.
3. AMA with Coach/ Incorporating a Q&A feature | Incorporating a Q&A feature where users can ask and answer questions related to farming can increase retention by providing users with a platform to share their knowledge and learn from others. Eg: Instagram/YT live
4. Incorporating a virtual assistance feature | Incorporating a virtual assistance feature that can answer users’ queries and provide advice can increase retention by providing users with a convenient and efficient way to get help and support. Eg: BookMyShow
5. Progress tracking | Incorporating progress tracking features, such as a reading list or a history of viewed content, can increase retention by helping users keep track of what they’ve consumed and encouraging them to return to the app to continue consuming content. 
   Eg: Elevate or any habbit creation app
6. Incorporating a virtual farming simulation feature using AR/VR | Incorporating a virtual farming simulation feature that allows users to simulate different farming scenarios and receive recommendations. Eg: Helps terrace farming in metropolitan, organic produce, etc.
7. User Empathy | Pause membership during the off-season, travel, sickness, etc can be very beneficial for paid users for their retention. Eg: Cure. fit
8. Course updation triggers | Courses which has the updated chapters to be notified to the already enrolled & course completed users. Eg: Udemy
9. Onboarding | Having a well-designed onboarding process can increase retention by helping new users understand how to navigate the app and find the content they’re interested in. Eg: Jar app
10. Virtual farm visit feature | Incorporating a virtual farm visit feature that allows users to visit other farmers’ farms virtually by providing users with an immersive and interactive experience that simulates real-life farm visits. Eg: Real estate app
11. Consistency | Keeping content fresh and updated regularly can increase retention by providing users with new content to consume and encouraging them to return to the app. Eg: Skillshare
12. Churn content | Upcycle & discard the content which is not driving sales & engagement to keep the content fresh & stay relevant. Eg: Gaming app
13. Newer domain | Astrology, cooking, parenting, pension-related services, kids content for morals, entrepreneurship, art & crafts, pottery, poetry & content writing can be introduced for enticing the audience. Ayurvedic medicines are homegrown products that promote health benefits.
14. Tackling Emotions | “Choose the crops which grow towards yield in 3 months”, “One acre of land can give you yield of a 100-acre land over time” — clickbait yet curiosity creation titles do the job of retention.
15. Upsell | Re-evaluating the course prices after x sales can be sold at a slightly higher rate for the new audience joining the platform.

Some of the major retention funnels to value the drop-off include

1. Viewer-to-enrollment funnel
2. Course completion funnel
3. Enrolled-to-completion funnel
4. Completion-to-course updation funnel
5. Re-engagement funnel
6. Upsell funnel
7. A user-to-trainer conversion funnel, and many more among the Content consumption funnel, Search funnel, Revenue funnel, Feedback funnel etc.

It’s essential to evaluate which strategies are most relevant and suitable to your audience and goals, understand the specific needs, behaviours, and preferences of tier 2, and tier 3 audiences and tailor the app’s features and content accordingly to meet those needs via frequent Customer interviews.

It’s also important to continuously monitor engagement metrics and user feedback to fine-tune the app’s features and content.

Thank you for coming this far and feel free to reach out if you’d like to have conversations around products or partnerships.

Send an email to hello@prathima.me