Prathima's Miles & Milestones

Exploratory Interview Question

Agenda

1. Goals of IG stories feature

2. Evaluate the success metrics

3. Improvise IG stories for v2

1. Goals

• Improve the time spent on Instagram, thereby improving engagement
• Improve creation of user generated content on Instagram thereby increasing engagement
• Form communities of users with similar taste
• Create monetization opportunities via IG stories via Influences

PRIMARY & SECONDARY USERS

• CREATORS — Influencers, Celebrities who endorse
• VIEWERS — Regular IG users

PAIN POINTS

• Nullify any meme creations or trolls either for the creators/viewers
• Ensure there’s no cyber bullying. Eg: Fairness products, edited pictures etc.

USER JOURNEY

• Create Story, Customise with controls for interaction, Publish Story, Story being viewed by followers
• Leads to user reactions from followers, leads to share among their followers, chats leading to product enquiries
• Involved in one or more type of engagement (poll, tapped the url/@mention, swipe up) action to buy the product leading to a sale
• Track conversions — ecommerce

— — — — — — — — — — — — — — — — — — — — — — — — — —

2. Evaluate the success metrics

This could lead to many interesting METRICS:

• # of stories shared
• # of users responses
• # of users creating their first IG story
• # of new, organic followers when shared by
• # of users who finished watching the stories
• Frequency of posting user stories
• Increase in DAU/WAU/MAU
• Passive users of stories
• Drop in users of who view a particular story type
• # of stories skipped
• # of users who engaged with at least one type of interaction (Poll, URL, Mentions, Swiped up etc)
• Stickiness (DAU/MAU)
• Time spent in IG stories
• Total revenue made by ads shown to users

— — — — — — — — — — — — — — — — — — — — — — — — — —

3. Improvise IG stories for v2

• Creating Fan pages with continuous user interactions like — Fan meter, Know your Fanbase, Know the celebrity traits, IG live sessions etc.
• AMA sessions builds a strong user base and also helps the creators to know their audience and the target markets for more endorsements. Regular polls keep the audience in curiosity of the poll results.
• Some users may be interested in buying apparels endorsed by celebs. Details helps affiliate marketing.
• Virtual Gifts/Coupons with chosen followers via a lucky draw feature will be amazing with equal justice to the followers.
• The winners chosen from lucky draw will be considered for Live games. Playing online games like Ludo, Word games, Tic-tac-toe, hangman helps in keeping the users happy.
• Interacting filters based on inspiring movie characters will take it to the next level user interaction.
• Leveraging into re-selling of product is another interesting segment to be watched for.

Note
– These are the train of thoughts on my mind at the moment. 
– All of these can be further brain-stormed for more details. 
– Feel free to leave a comments if you wish to add or disagree to any of the points mentioned above.