Prathima's Miles & Milestones

A flower-delivery service for the elite audience

Problem statement — A flower seller with a brick-and-mortar store in MG road, Bangalore wants to increase the footfall in his shop + wants to improve his sales.

Assumptions made —

• Whatsapp Business Support provided
• Delivery & logistics provided
• Shop located in a busy metropolitan street with a cosmopolitan audience

Target Audience

• Luxury is hard to define; it’s expensive but not overpriced. It’s high-quality and long-lasting, but futuristic. It’s aesthetically pleasing but unique.
• Luxury flowers are often high-quality and reflect craftsmanship, thoughtfulness, and attention to detail.
• At a luxury store, you expect top-notch customer service from helpful, knowledgeable, and accommodating employees.
• Luxury products are often easier to use and a joy to use. And yes, all of these extra features and details often lead to higher prices that put them out of reach for people with more modest budgets. Still, there’s a reason why the adage “you get what you pay for” still endures. For example, there’s the perception that luxury items are for people obsessed with brand recognition and the status it confers on their owners.

Product Strategies

1. Online store with Shopify
2. Order via Whatsapp business
3. Extend worldwide deliveries
4. Most pinned Pinterest pictures
5. Regular newsletters via emails
6. Bucketlist flowers for decoration
7. Subscription-based regular delivery
8. Avail store pickups via supermarkets
9. Improved SEO online for the Website
10. Fresh stock every day based on pre-orders
11. Home decor pictures with interior decorators
12. Requesting reviews via Surprise Deliveries for customer delight
13. Stop chemical fragrances/diffusers & use natural flowers campaign
14. Re-gain the previous customer via the database on important dates
15. One-hour delivery | Order fresh flowers & get them delivered in a flash
16. Target elite customers with a subscription model targeting Lavelle road, MG road, Studios, Home decor showrooms, etc
17. Premium flowers for occasions like Birthday + Proposal + Festive deliveries
18. Pair up with customized notes & gifts {Book, Teddy, Cake, Photo frame, Fairy lights, a box of chocolates}
19. Custom suggestion via — 
    Select recipient {women, men, couples}
    Select relationship {wife, husband, brother, sister, daughter, son, elderly couples, grandmom, grandpa, girlfriend, boyfriend, best friend}
    Select occasion {Best wishes, Celebration, Examination, Housewarming, Wedding, Anniversary, Babyshower}
    Select personality {Religious, Fashionista, Romantic, Professional, Creative, Fitness freak, Nature lover, Party lover, Foodie, Home maker}
    Favorite color {Pink, Blue, Green, White, Red}

P.S. Thanks for reading. Please do suggest your inputs via comments to improvise the article.