Prathima's Miles & Milestones

An Astrology Web app for tier 2, and tier 3 cities in India

Problem Statement — People in tier 2, and tier 3 cities have strong faith in astrology, horoscope, and future predictions about marriage, love, and health by experts at a tap of a button with sufficient content on an offline mode as well.

Assumptions made —

• Freemium + Paid app + No ads
• Vernacular languages supported
• Need to cater offline services in case of low internet connectivity for user engagement.
• {Login + Registration + Help & Support} modules with a disclaimer of confidential birth dates + birth charts of self, and family details are safe with us.

Target audience

• Aged couple looking for a match for their sons & daughters in their locality.
• Youngsters are advised by their parents to check the predictions for predicting the auspicious time to launch their entrepreneurial ventures, investments, housewarming, baby showers, or any family ceremonies.
• Middle-aged housewives check for solutions to get rid of their health ailments, property disputes, etc.

Landing page/Home page

1. Section 1 | Your Daily Pattern with CTA [Book an appointment] for more details.
2. Section 2 | Upcoming eclipse + Auspicious days + Warning in general for all sun shines
3. Section 3 | Choose Astrological services for the following categories with the hyperlinks {Wedding, Health ailments, Business ventures, Predictions} with a 5-star rating for frequently availed services.
4. Section 4 | Carousel of the pandits with {their qualification, their expertise, languages spoken, rate card} leading to their individual description page with a CTA [Book now]
5. Section 5 | Success stories with a short paragraph with “Read More” hyperlinked.

MVP features for Monetisation of the product

1. Palmistry — Upload images.
2. Download detailed data for offline reading.
3. Referral discounts on a successful booking.
4. Subscription-based services for family members.
5. Text-to-speech for reading in vernacular languages.
6. On-Call Support with uploading your scanned horoscope charts.
7. One-click Compatibility check for friendship, business partners, and romantic relationships.